Investing in Tradition
Fine wine and whiskey have been quietly holding wealth for centuries. We built the platform that makes owning them as straightforward as owning anything else in your portfolio.
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AdvisorMaster Sommelier
Advisor
Unlocking a legacy asset class
Buying investment-grade wine used to mean knowing a merchant who knew a negociant, plus a warehouse account, an insurer, a customs broker, and somewhere dry to put it all. We assembled that machinery once so that you can skip it entirely: tell us what you want to own, and the rest is handled.

Built by best-in-the-business talent
Operators, engineers, designers, and data scientists who have started and sold companies before, working alongside buyers who have spent their careers in vineyards, distilleries, and auction rooms.
Two venture-backed exits before this one, both in consumer marketplaces. Runs the company on the belief that the hard part of this market is logistics, not taste.
Previously led design on a consumer app that reached the top of the App Store in fifteen countries. Responsible for everything you touch on the platform.
Vinovest Council
A standing panel of sommeliers, winemakers, and buyers who review what we source and argue with us about it.