Why Invest in Wine
How a fine-wine position behaves: what drives price, which regions hold value, and how long a bottle usually needs.
Build a cellar that
works like a portfolio
Advisors handle sourcing, storage, insurance, and the exit. You keep the bottles and the upside.
Welcome back, Jonathan
$12,939
+15.8% ($1,765) since purchase
Holdings
15 lots · 18 units
Cash to invest
$2,450
Top performer
Eisele Vineyard, Altagracia, Napa Valley +104.7%
Ultra Rare Japanese Whiskey
Karuizawa Casks
The distillery closed in 2000 and its bottles now trade in five figures. A new distillery is laying down sherry casks again, from $4,283 a case.
Best Historical Performers
See how these listings have performed over the last twelve months
+61.1%Past yearde Venoge, Louis XV Brut 2012
Champagne, France
- Purchase:
- $251
- Current:
- $405
- Timeframe:
- 12 months
+45.2%Past yearValdicava, Brunello di Montalcino 2015
Brunello di Montalcino, Italy
- Purchase:
- $499
- Current:
- $724
- Timeframe:
- 12 months
+49.3%Past yearSottimano, Barbaresco, Cotta 2019
Barbaresco, Italy
- Purchase:
- $379
- Current:
- $566
- Timeframe:
- 12 months
+8.9%Past yearKaruizawa, Single Malt Sherry Single Case 2024
Japan
- Purchase:
- $3,600
- Current:
- $3,920
- Timeframe:
- 12 months
Past performance does not guarantee future results. Investment returns may vary.
Learn Before You Invest
Build your knowledge with our guides to wine and whiskey investing.
Why Invest in Whiskey
Casks mature on a schedule, not a market cycle. What that means for entry price, holding period, and the eventual exit.
Exclusive Access
Allocations and cellar releases that never reach a retail shelf.
Fully Managed
Authentication, bonded storage, insurance, and the sale — all handled.
Diversification
A hard asset with its own cycle, priced away from equities.
Recent Success Stories
Investors on what changed once somebody else ran the cellar.
"I wanted a hard asset I could actually point at. Six months in, the whole thing runs without me: the sourcing, the storage, and a valuation I can check on a Sunday morning."
Marcus D.
News and Events
What our analysts are watching in the wine and whiskey markets.
Where the money went in Burgundy
Premier cru pricing has split by village. A look at which parcels carried the region this year and which ones gave back their 2024 gains.
Learn more →
Bordeaux en primeur, priced for patience
Release prices came in below last year across the left bank. What a softer campaign means for anyone already holding the vintage.
Learn more →The cask market grows up
Independent bottlers are competing for mature stock, and that competition is finally visible in what a hogshead trades for.
Learn more →
Champagne is no longer the safe corner
Prestige cuvées ran hard for three years. Where the remaining value sits now that the obvious names are fully priced.
Learn more →Quarterly Reports
Our read on the wine and whiskey markets, published every quarter.
2026
- Q4 - 2026Coming soon
- Q3 - 2026Coming soon
- Q2 - 2026Coming soon
- Q1 - 2026Read report
2025
- Q4 - 2025Read report
- Q3 - 2025Read report
- Q2 - 2025Read report
- Q1 - 2025Read report
2024
- Q4 - 2024Read report
- Q3 - 2024Read report
- Q2 - 2024Read report
- Q1 - 2024Read report
Frequently Asked Questions
Get answers to the questions new investors ask us most.
How does wine and whiskey investing work here?
You fund an account, an advisor builds a position across regions and vintages, and every bottle or cask is bought in your name. We store it in bond, insure it, and sell it when you say so.
What is the minimum to start?
A Starter account opens at $1,000. Advisors build wider positions as the account grows into the higher tiers.
Where is everything stored?
Bonded warehouses in Bordeaux, Beaune, London, and the US, held at 55°F and 70% humidity. Casks stay in the distillery rickhouse until you bottle them.
When can I sell?
Any time. List into the marketplace at your own ask, or ask us to place the lot with a trade buyer.
What do you charge?
One annual management fee covering storage, insurance, and the advisory relationship. No commission on the way in or out.
How do I track performance?
The portfolio page values every lot against the marketplace daily, and shows the cost basis beside it so the gain is never a mystery. Quarterly statements land in Activity.
Are there tax implications?
Wine and whiskey are collectibles, not securities, and a sale can be a taxable event where you live. We hand you the records; your accountant handles the filing.
Can I just drink the wine?
Yes. Request delivery on any holding and we ship it out of bond to you, duty and shipping quoted up front.